Eat Dust officially began life almost seven years ago when Rob and Keith started the company out of their garage. They chose the name Eat Dust over beers in their local bar and sketched-out their signature handlebar stitching on the back of a beer coaster. It was from that moment that Eat Dust really “kicked off”.

Today it is still just Rob and Keith running the company growing it organically. The clothing is influenced from a myriad of counter cultures from the 60’s and early 70’s, and fundamentally draws from their interest and participation within the chopper scene. Clothing is classic, premium quality and hardy enough to withstand a life on the road.


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